Someday in 1999, a brand name, a single label and a wood mock-up of a bottle have been delivered to Advise of a beer, bottled to be sold to Middle East.

It was off-season for beer market.
The national market seemed to be shared by two leading brands and we were asked to build a successful beer brand with a good market share.

In those days, in Turkish beer market;

• all bottles were opened with bottle-openers
• beer was supposed to taste full bodied and bitter
• the customer was provided with only few options of light and dark beer
• beer was percieved as a male drink combined with football, pubs and conventionalism

After we carefully design the product, its values and extremely new marketing communications, people twisted-off Troy and got a sip and they were awakened to;

• there's no need for a bottle opener
• not only the bottle and its cap, but also the body, water hardness, maltiness, hoppiness and even the head of beer could be innovated
• anyone can give up their conventional 20 years-old beer
• a brand can undertake their beers’ best temperature as a duty for maximum taste
• ... and that they have the right to get many other innovations and product comfort.

Advise have been entrusted by the biggest frozen food investor of Turkey at those times for building a very strong and globally competitive frozen food brand.

We named, designed and positioned the new brand "Feast", achieving leading market share and global brand perception in the national catering market among very strong global competitors.

The optimum cost-effectiveness of our brand operations made "Feast" another succesful case study as well as the power of rivalry and the innovative design of communication.

Today, Feast is a well known brand both in catering and retail market nationwide.

Building the brand of Turkey's first organic farm fertilizer is one of the most exciting branding projects that we implemented for agro-industrial group of Yasar Holding.

After the launching and promotional period, we achieved to communicate product and brand values with Turkish farmers with maximum perception.

BioFarm is a permanent market leader due to successful marketing and branding activities carried on by the brand owner.

After the strategic decision taken to manage the fish-feeds of Çamlı, the market leader and the pioneering animal feed company of Turkey, under a new brand; one of the most exciting, extensive and unique brand transmutation projects of Turkey had started.

The fish feeds, those had been marketed under the brand "Pınar" for over 20 years, were collected under a new identity that reflects the brand owner's pioneering role and quality values.

The design and communication strategy of new brand's launch decked the customer out with perfect perception of brand's new values of global vision.

AYR, today, is one of the most sociable yacht rallies of eastern Medirerranean, which is widely known by yachtsmen all over the world who became fans of the rally and keen on participating each and every time.

AYR has become a world known brand of its field by the perfect organization of Setur Marinas, the pioneering marina operator of Turkey, and the effective communication strategy of Advise.