Supermarket Chain Advertising one of the Best Practices

Our retail work - record breaking performance on the harshest field


The works displayed on this page are selections from Advise works created for Tesco Kipa during our service period of nearly 5 years. All the retail communications and advertising operations of this supermarket chain are carried out by Advise during the enlargement process of a 5 store regional chain Kipa, to 26 hypermarkets national chain after bought by Tesco. The integration of Kipa to Tesco, national penetration process, adaptation of Tesco Express concept to Kipa and the birth of Kipa Express are among superior services of Advise. The case study of this macro operation includes the best practice of pioneering and leading the operational depth of communications with Poka-Yoke, resulting a fully zero defect productive and operational period of service.		Please contact Advise for latest audio. video and animation showreel.


Sample banks Print ads Retail leaflet Outdoor Brochures, flyers Thematic catalogues Posters POP, POS Merchandising, Internal operations Corporate communications Logotypes, icons, pictograms, fonts		Some service headlines Communications of trade operations (daily, weekly, seasonal) Periodicals (retail leaflets, weekly flyers) POP, POS operations and communications special to every store Store renovations, refit communications Entire communcations planning and operations form new store openings beginning after Site Research Private niche publicity such as in-store video walls, customer shuttle communications, etc..		Special service headlines Special department & merchandising communications Distribution & revision operations to mass media and local medium Festival and cultural operations, specific advertising works for airplane, motorcade, tent, etc. Motivational and transformational communications for corporate HR, publicity of strategies & new corporate culture Foreign communications Technical integration of all communication standards of Tesco to Kipa Photographic concept creation and art direction		Some stunning service figures like; Opening of 21 hypermarkets and 32 express stores Digital retouching and processing of more than 105.000 photographs More than 5.000 pages of communication with twin price information Thousands of outdoor & indoor materials Print deadlines under 12 hours Media distribution of each material in 20 variants TV production deadlines under 4 hours from the brief TV production deadlines under 4 hours from the brief information will be delivered about other outstanding performance figures if you contact Advise.